Marketing Strategy Final.pdf967.46 KB
Marketing Plan Final.pdf1.14 MB
Strategic Plan - 2017 - 2020
In February 2012, the Bushwalking Victoria Board appointed a working group to research bushwalking and bushwalkers in Australia and overseas, to determine the most appropriate directions for Bushwalking Victoria and to prepare a strategic plan.
The research highlighted that bushwalkers want their peak body to focus on improving the Victorian bushwalking environment through development of the track network, and bushwalking amenities to support world-class bushwalking experiences. This led to the development of a new Vision for Bushwalking Victoria.
The past 4 years have seen the launch of the new Bushwalking Victoria branding and website and update of where2walk with continually improving accuracy and clarity of maps. Club and membership communications management had become more effective with the implementation of a new information management system,
The next few years will see a focus on the promotion of bushwalking to the wider community and an increase in our role as an advocate of bushwalking to ensure that the concerns of bushwalkers are heard.
In May 2017 the Bushwalking Victoria Board approved a new Strategic Plan outlining our vision for bushwalking in Victoria of a large and diverse bushwalking community enjoying world class walking opportunities across a wide range of Victorian landscapes. The Plan sets out our objectives for the coming years and explains to our members, our partners and the rest of the recreational walking community how we will work with them to achieve those objectives.